I need to connect with people to build my business but my advertising isn't working.

Sound familiar? People don't respond to advertising like they used to. But they do respond to great content. I can help you build a relationship with people that will turn them into your best customers.

How to Amplify Your Business Marketing

with these Brand Journalism and Social Media tips...

What the Heck is Content Marketing Anyway?

What the Heck is Content Marketing Anyway?

Posted by Aaron Bell on Aug 23, 2014

I’ve been getting a lot of blank stares lately. I just quit a great job to start a communications agency and I’ve been connecting with as many people as I can to tell them about my business. “So, what do you do?” “Content...

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What’s Your Story?

What’s Your Story?

Posted by Aaron Bell on Aug 20, 2014

This afternoon I toured a five million dollar home for a real estate video that I’ve been contracted to produce. I’ve never been in a five million dollar house before and I wasn’t too sure what to expect. I wasn’t even really sure what a five...

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Is Your Mega-Phone Broken? How To Connect With People Using Social Media

Is Your Mega-Phone Broken? How To Connect With People Using Social Media

Posted by Aaron Bell on Aug 14, 2014

Car dealers spend piles of money on advertising. They advertise to tell me about their great new lineup of cars. They advertise to tell me all about the incentives they have for me to buy a car today. And they advertise to tell me that buying a car has never been...

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What Do I Sell?

What Do I Sell?

Posted by Aaron Bell on Aug 11, 2014

What is it about selling that terrifies me? I know I’m not alone. I’ve seen dozens – and I’m sure there are thousands – of articles, books and how-to-videos about how-to get over the fear of selling. But what is it really about?...

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Rockfest 2014 Rocks Empire Square

Rockfest 2014 Rocks Empire Square

Posted by Aaron Bell on Jul 28, 2014

I had the opportunity to shoot Rockfest again this year at Empire Square Live in Belleville. This year’s three-day event included Glass Tiger, Huey Lewis and the News, The Trews, Weezer, Extreme and Sammy Hagar &...

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NHL Scores Big With Crowd-Sourced Video

NHL Scores Big With Crowd-Sourced Video

Posted by Aaron Bell on Jun 4, 2014

The National Hockey League has made some great strides with social media over the past few seasons but their #MyPlayoffsStory campaign in this year’s playoffs is their biggest hit to date. The NHL has pushed fans to hash tag their own video clips on Twitter and...

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Brand Journalism at Work...

How I've Amplified Businesses with Content Marketing

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